Design Art Direction Social Media Management Creative Marketing
A rare opportunity to help a brand from inception with logo concept/design, beer naming, tap handle design, label/can design to maturity with social media management, tasting room support, sales support, merchandise, and web design. Eventually I oversaw the production and management of all design, advertising, and marketing material. Broadening my experience from traditional design and art direction into full creative marketing.
540%
2017 Website Traffic Growth YOY
80%
2016 Instagram Growth YOY
Identity Design Packaging Design
Starting from the ground up, I helped translate the brand name and strategy into identity design and packaging design. Leveraging the brand strategy of “Controlled Pandemonium,” the designs celebrate the raw organic nature of brewing and the precision and process to manage and control them.
2017 Website Relaunch
As the brand grew, I led a website relaunch to increase brand storytelling, site navigation, SEO, and merchandise sales. Leveraging the latest in UX/UI trends, I designed a mobile-first site that led with photography to amplify the brewery's greatest asset—the tasting room/brewery.
