Concept Art Direction Design

Decipher was a disruptive brand in the Market Research space. A brand that wasn't afraid to be real, raw and blunt. This sales collateral was targeted towards a wide spectrum of research professionals, from ad agencies to research departments within big brands to research houses. The majority of the audience is focused on reporting, reporting, reporting and it is our job to inform them that there is so much more to look at when evaluating research.